A Passion Born from Personal Challenges

It’s a winter evening in New York. The bathroom mirror becomes Aaliyah Monroe’s worst enemy. Sitting on the edge of the bathtub, she watches broken strands in her hands and the thinning patches on her scalp. A feeling of despair fills her heart, a feeling she doesn’t dare to share.

At 23, Aaliyah is in her final year of university, studying biology. Between long nights of studying, underpaid internships, and a tight budget, she has neglected her hair health. Cheap products, filled with sulfates and harsh ingredients, have damaged her once thick and vibrant hair.

But for Aaliyah, it’s not just about hair. Her hair symbolizes her identity. Each strand is a legacy. Each curl tells the story of her grandmother, who braided her hair on the stoop in Harlem, or her mother, who taught her to love her natural texture despite beauty standards. Losing her hair is losing a part of herself.

From Frustration to Innovation

After several months of frustration, Aaliyah decides to take control. Why is her hair really falling out? What is she doing wrong? In her search for answers, she discovers she’s not alone. On online forums, she reads thousands of similar stories: people struggling with hair loss, scalp irritation, and fragile natural hair – but without finding lasting solutions.

Determined not to feel powerless anymore, Aaliyah dives into research. With her background in biology, she collaborates with dermatologists, trichologists, and botanical experts to better understand the needs of the scalp and hair. She uncovers the impact of stress, hormonal imbalances, and harsh chemicals on hair health.

However, Aaliyah doesn’t stop at understanding the causes. She wants to create a tangible solution. She explores plants, essential oils, and ancient scalp care techniques. But she doesn’t stop there: she wants visible, effective, and scientifically-backed results.

She tests blends and develops a personalized care ritual. Gradually, her hair grows back stronger, healthier, and her self-confidence is reborn.

But Aaliyah doesn’t want to keep this solution to herself. She wants to create a brand that combines science and nature to offer reliable and respectful solutions. A brand that helps everyone regain their hair health and self-confidence.

The Birth of Breo

In 2021, Breo was born. After overcoming personal challenges and finding effective solutions, Aaliyah decided to share her transformation with the world. Breo is not just a hair care brand; it’s a statement: everyone deserves to feel good in their skin and regain their confidence through hair care that respects their identity and health.

The name Breo, meaning "strength" and "shine" in Gaelic, embodies the very essence of the brand: helping each individual rediscover their inner and outer strength through high-performance products that respect the scalp. Breo combines natural formulas, innovative tools, and scientific expertise to offer concrete solutions to hair issues—whether it’s hair loss, dryness, or fragility.

Breo is more than just a brand. It’s a movement dedicated to those, like Aaliyah, who are looking to reconnect with their hair health and their identity.

The Values That Guide Us

  • Authenticity: Every Breo product is formulated with high-quality ingredients, carefully selected for their effectiveness.

  • Listening: Inspired by the real challenges our customers face, we develop solutions that address their specific needs.

  • Innovation and Nature: We blend scientific advancements with the treasures of nature to offer the best of both worlds.

  • Empowerment: We believe that healthy hair is more than just appearance; it’s a source of confidence and self-empowerment.

Join the Breo Family

At Breo, taking care of your hair is taking care of yourself. Every product we offer is designed to help you feel good in your skin, every day.

Join us on this journey where science and nature meet, and where your hair regains its natural shine.

Together, let's celebrate the beauty of every hair texture, because all hair deserves to be treated with care and respect.

      The Breo Message

      Aaliyah likes to say:

      "I created Breo so that no woman or man has to feel what I felt. Hair loss isn’t just physical; it’s emotional. That’s why every product we offer is designed to heal, protect, and inspire confidence."

      Today, Breo has become a symbol of hope and transformation for those looking to restore healthy, beautiful hair.

      AWARD WE GOT

        Frequently Asked Questions

        When was Breo founded?

        The Breo brand was created in 2021.

        What is the average age of Breo's employees?

        The average age of Breo's team members is 28 years old.

        What is the size of Breo's team?

        The Breo team currently consists of 17 members.